Blue Ribbon Outdoor
CASE STUDY
Blue Ribbon Outdoor is a full-service landscaping company in Northwest Arkansas specializing in high-end residential and commercial projects. The goal of their new website was to shift focus toward long-term maintenance contracts while maintaining a strong presence for their design and build services. The design needed to feel modern, customer-focused, and luxurious — a visual reflection of their reputation for craftsmanship and quality.
Design Direction
I expanded Blue Ribbon’s existing logo into a full brand identity and color system, introducing a deeper navy, warm gold, and soft off-white to balance sophistication with approachability. The logo’s angular form inspired subtle geometric accents throughout the site, while clean typography, strong imagery, and refined motion bring the brand’s modern, high-end character to life.
The Outcome
The finished site captures the sophistication and friendliness that define the Blue Ribbon brand — modern and bold yet inviting. Strong visuals, clear messaging, and subtle animation work together to highlight their expertise while making it effortless for potential clients to connect and schedule consultations.
Site created while working for Halstead Media.