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DESIGNING THOUGHTFUL DIGITAL EXPERIENCES
- DESIGNING THOUGHTFUL DIGITAL EXPERIENCES
Designing with intention, strategy, and clarity.
I help businesses solve complex digital problems through thoughtful product design, systematic thinking, and strong visual storytelling. With a background in Sociology and Anthropology, my approach is rooted in understanding people. I focus on translating business requirements and stakeholder insights into interfaces that look beautiful and directly support organizational goals—whether that means streamlining a subscription flow, optimizing a ticketing system, or launching a new digital platform.
Throughout my career in the cultural and agency sectors, I have learned how to bring order to ambiguous spaces, collaborate with cross-functional partners, and design flexibly across web and mobile surfaces. I lean heavily into modern workflows, utilizing scalable design systems and AI-assisted prototyping to deliver high-fidelity work efficiently.
When I’m not in Figma, you can find me experimenting with new recipes in the kitchen or sourcing vintage furniture. I also love to travel—having spent two years exploring more than 15 countries while managing my design practice. I am currently based in Brooklyn, NY.
The Highlights
95%
10
60+
Referral-Based Business
Years in Business
Happy Clients
★★★★★
“…I wholeheartedly recommend her to anyone in search of a skilled web designer! Alejandra demonstrates a great attention to detail throughout the entire process. Her professionalism and versatility make her an excellent choice for anyone seeking a web designer who consistently delivers outstanding results!”
— Amy Bradac, Founder and CEO of Bradac Co
Product Work